Yoi is the unique concept born from the same minds behind Hamaru.
Japan is known for their culture of obsession for perfection. Techniques are tirelessly honed, and ingredients meticulously picked as experts rise with the sun. Yoi brings together the flavors of Japanese and Scandinavian cuisine together, and is led with the expertise of one of the country’s own sake sommeliers. They give unique educational sake experiences to the curious and willing.
BRAND IDENTITY DESIGN
The null symbol is greatly highlighted throughout the brand, freeing it from unnecessary noise from the outside world. It allows the brand to highlight the delicate harmony of flavors, expertise, and techniques when it comes to all things sake.
The main brandmark marries Japanese minimalism with a more luxurious Nordic touch.
