I gave myself the challenge of reimagining one of my favorite bands, Babymetal, as a lifestyle brand.
Babymetal is known for their high-energy and meteoric live shows, always unafraid to experiment and transcend genres. This project pays homage to the legacy of the Metal Galaxy as ruled by the Fox God.
BRAND IDENTITY DESIGN, ILLUSTRATION, LAYOUT DESIGN
The logo is inspired by the Japanese mask depicting a inari (fox). The fox god is a recurring character and symbol often referred to by the famous Japanese metal band, and can be seen throughout Babymetal’s actual designs and merchandise.
Mixing natural textures and gold foil-stamped elements, giving the brand a luxurious and tactile edginess.
